Which of the following would most likely be useful market data for the Brown
consultants?
A) discretionary income of young women
B) annual health care expenditures
C) average level of education
D) number of cellular phone subscribers
Ciao Manufacturing Location (Scenario)
An Italian car company, Ciao, has made plans to expand its operations by building a
manufacturing facility in a foreign market. Ciao has been very successful selling its
small, economical, and stylish cars in Italy and Spain, and firm managers believe that
Ciao cars will be equally profitable in other markets. Ciao managers are trying to
determine whether Canada or Russia would be the best location for a new automobile
manufacturing facility.
Which of the following should be considered in the decision regarding where to build a
new Ciao plant?
A) How many Ciao cars are sold in Italy and Spain each year?
B) What U.S. automakers are the biggest competitors of Ciao?
C) How politically stable are the governments of Russia and Canada?
D) How will Ciao managers handle the language barriers in foreign markets?
Managers can achieve effective cross-cultural interaction by ________.
A) resisting cultural homogeneity
B) keeping an open mind and being inquisitive
C) rushing into conclusions about other’s behaviors
D) using business jargons to facilitate communication