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The most complex form of cognitive learning is _____.
A. operant learning
B. vicarious learning
C. iconic rote learning
D. analytical reasoning
E. modeling
This segment of mature consumers has accepted their old-age status and has adjusted
their lifestyles to reflect reduced physical capabilities and social roles.
A. Healthy Indulger
B. Ailing Outgoer
C. Healthy Hermit
D. Frail Recluse
E. Ailing Hermit
The family member who first recognizes a need or starts the purchase process is known
as the _____.
A. initiator
B. information gatherer
C. influencer
D. decision maker
E. user
Which type of decision making involves internal and external search, few alternatives,
simple decision rules on a few attributes, and little postpurchase evaluation?
A. nominal decision making
B. routine decision making
C. limited decision making
D. partial decision making
E. extended decision making
Which type of memory structure is a complex web of associations?
A. schema
B. image
C. script
D. iconic
E. conceptual
Motives that are either unknown to the consumer or are such that he or she is reluctant
to admit them are referred to as _____ motives.
A. manifest
B. hidden
C. secondary
D. latent
E. unacceptable
Among Toyota owners, reliability is a brand personality trait associated with ______.
A. image
B. safety
C. competence
D. advertising
E. word-of-mouth
Which of the following is true regarding the Net Promoter Score (NPS)?
A. it works well in all industries
B. it asks WOM questions
C. it calculates satisfaction scores
D. it is difficult to use
E. all of the above
Shirley and Bud have been married for almost 50 years, but Shirley can remember their
wedding day so clearly. She remembers how happy she felt that day and how wonderful
it was to celebrate their marriage with all of their family and friends. She even
remembers walking down the aisle, seeing her future husband waiting for her, and her
father kissing her as he placed her hand in Bud's. Which type of memory does this
represent?
A. episodic memory
B. primary memory
C. accessible memory
D. semantic memory
E. conditioned memory
Smoke detectors, preventive medicines, insurance, retirement investments, seat belts,
burglar alarms, and sunscreen are all examples of products to satisfy consumers' _____
needs.
A. safety
B. self-actualization
C. physiological
D. belongingness
E. esteem
Which core trait in the Five-Factor Model of personality is manifested by an individual
being moody, temperamental, and touchy?
A. introversion
B. instability
C. sulkiness
D. conscientiousness
E. agreeableness
Which marketing strategies are appropriate for limited decision making?
A. maintenance strategy and disrupt strategy
B. capture strategy and intercept strategy
C. preference strategy and acceptance strategy
D. maintenance strategy and intercept strategy
E. capture strategy and acceptance strategy
