B. Agents, brokers, and manufacturers' representatives are types of wholesalers that
take title to the merchandise they sell.
C. Wholesalers with track records that carry directly competing products and brands
can more easily attract manufacturers of successful products.
D. Wholesalers tend to lower costs for other channel members by assuming the risk of
managing large inventories.
In order to compete with its counterpart, Fine Snacks, Kasey's Pretzels Corp. introduced
honey-mustard pretzels to its product line. This is an example of _____.
A. new-to-the-world products
B. new-to-the-firm products
C. additions to existing product lines
D. product repositioning
Authors C. Merle Crawford and Anthony DiBenedetto have developed a useful
definition of new products based on different product categories. Additions to existing
product lines are products that extend existing product lines to current markets. With
the introduction of a new product, namely, honey-mustard pretzels within the existing
product line of snacks, Kasey's Pretzels makes an addition to its existing product line.