1) Perceptions and attitudes about a product’s origins can be positive or negative. On the
positive side, “German” is synonymous with quality engineering as “Italian” is with
style.
2) The term “Safe Harbor” agreement applies to privacy issues pertaining to the
companies that wish to transfer data to the United States from Europe.
3) In deciding where to source a product or locate a manufacturing activity, a manager
must take into account foreign exchange rate trends in various parts of the world.
4) In some product categories, foreign products have a substantial advantage over their
domestic counterparts simply because of their “foreign-ness.”
5) In countries like India and Vietnam, and other emerging markets, amenities such as
refrigerators, flush toilets, and cell phones are considered as status symbols.
6) CRM tools allow companies like American Express, Dell, Sharp, and Sony to
determine which customers are most valuable and to react in a timely manner with
customized products and service offerings that closely match customer needs.
7) The potential for effective global advertising decreases as companies recognize and
embrace new concepts such as “product cultures.”
8) According to innovation expert Clayton Christensen, a sustaining technology is an
incremental or radical innovation that improves product performance.
9) The “localized” versus ‘standardized” debate pertaining to global advertising has
finally been resolved in favor of standardization.
10) Toys “R” Us successfully targets the Japanese toy market by bypassing layers of
distribution and adopting a warehouse style of selling similar to its U.S. approach.
11) Every commercial transaction is based on a contract of sale, and the trade terms in
that contract specify the exact point at which the ownership of merchandise is
transferred from the seller to the buyer and which party in the transactions pays which
cost.
12) To succeed in global markets, firms can rely exclusively on the technological
superiority or core competence which made them successful in the past.
13) “Hypercompetition” is a term that describes a business environment of escalating
rivalry characterized by rapid product innovation and short product life cycles.
14) A key issue is global patent protection for software. Although copyright law
protects the computer code, it does not apply to the idea embodied in the software.
15) “United Colors of Benetton” generated both controversy and wide media attention,
which executives consider as an opportunity to generate publicity.
16) To prevent the most value-conscious shoppers from defecting to Wal-Mart, Tesco
mined its database to identify Clubcard users who buy the lowest-priced grocery items.
17) While McDonald’s continues to open new restaurants in France, the number of
traditional bistros has declined by over 50%.
18) McDonald’s home delivery of burgers in India is an example of unusual
standardized global marketing practice.
19) Foreign purchasing agents are also referred to as jobbers.
20) Management writers often use terms like silos, stovepipes, or chimneys to describe
an organization in which
autonomous business units operate with their own agendas and a minimum of
horizontal interdependence.