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The fact that consumers have limited capacity for processing information is referred to
as _____.
A. bounded rationality
B. instrumental capacity
C. cognitive capacity
D. cognitive dissonance
E. all of the above
The multiattribute model is which type of decision rule?
A. compensatory
B. noncompensatory
C. disjunctive
D. lexicographic
E. elimination-by-aspects
A difference between large and small organizations when making a purchase decision is
_____.
A. small organizations generally involve more individuals in the decision-making
process
B. large organizations generally involve more individuals in the decision-making
process
C. large organizations typically have less specialization
D. small organizations typically have more specialized purchasing tools
E. all of the above
Which of the following is a factor that may account for inconsistencies between
measures of beliefs and feelings and observations of behavior?
A. lack of need
B. failure to consider relative attitudes
C. failure to consider interpersonal influence
D. failure to consider situational factors
E. all of the above
_____ involves presenting an incomplete stimulus with the goal of getting consumers to
complete it and thus become more engaged and involved.
A. Proximity
B. Ambush marketing
C. Closure
D. Inference
E. Figure-ground
Which of the following is a cultural factor that affects consumer behavior and
marketing strategy?
A. demographics
B. values
C. language
D. nonverbal communications
E. all of the above
An experience that surpasses the usual level of intensity, meaningfulness, and richness
and produces feelings of joy and self-fulfillment is known as a(n) _____.
A. peak experience
B. defining moment
C. ultimate experience
D. ideal experience
E. intense experience
Feelings or emotional reactions to an object reflect the _____ component of an attitude.
A. knowledge
B. cognitive
C. affective
D. behavioral
E. orientation
Doubt or anxiety regarding a purchase a consumer has made is known as _____.
A. postpurchase worry
B. postpurchase guilt
C. postpurchase dissonance
D. postpurchase shame
E. postpurchase fear
Roger is an adult who has moved back in with his parents. He doesn't believe in
sacrificing time, energy, and relations to the extent he sees older workers do for the sake
of career or economic advancement. He has a master's degree but does not want to work
for a large corporation. To which generation does Roger most likely belong?
A. pre-Depression generation
B. Depression generation
C. baby boom generation
D. Generation X
E. Generation Y
