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The term ____ refers to a customer's perceived preference for, and evaluation of,
product attributes, attribute performances, and consequences arising from use that
facilitates (or blocks) achieving the customer's goals and purposes in use situations.
a. customer value
customer relationships
c. customer costs
d. customer savings
e. customer satisfaction
The only reason to become knowledgeable about IP rights is to learn what IP rights
one's own business has.
a. True
b. False
The Small Business Administration (SBA) defines a small business as one with fewer
than ____ employees.
a. 250
b. b. 385
c. 500
d. 600
e. 700
An entrepreneur's ____ are the foundation for the business and are always reflected in
the business and in the way customers are treated.
a. ideas
networks
c. core values
d. resources
e. relationships
The value proposition is the benefit that the company derives from the product or
service it will produceï€ ï€ï€ in other words, it is the reason for the company to be in
business.
a. True
b. False
The work of Paul Adler has determined that ____ is/are a critical first step in identifying
and assessing an ethical dilemma.
a. accountability
b. awareness
c. legality
d. values
e. None of these choices
The probability of success for a new product launch is about ____ percent.
a. 40
b. 50
c. 60
d. 70
e. 80
When sales decline and positive cash flow starts looking like a memory, entrepreneurs
often go ____.
a. to their banker/lender
b. to their accountant
c. into action
d. into a period of denial
e. to friends and family
Laws and phenomena of nature, naturally occurring substances, abstract mathematical
formulas, and ideas are eligible to be patented.
a. True
b. False
To qualify for ____, the work must be in a fixed and tangible form; that is, one must be
able to see or hear it.
a. federal copyright protection
b. federal patent protection
c. trade secrets
d. a trademark
e. None of these choices
