A product that exceeds performance expectations can also be considered to be of poor
quality.
Political and legal issues a company may face abroad are mitigated by the “alien status”
of the company.
Obtaining export licenses for products on the export control list is more arduous than
for those items that are exempted from the list.
The foreign policies of a country have a direct effect on a firm’s international marketing
success.
A certain level of piracy is beneficial for some companies as it provides an unplanned
trial.
The most universal survey research problem in foreign countries is fear of government
reprisal.
In a balance-of-payments record, if the credit and debit offset each other, it means that a
nation is in particularly good financial condition.
The most basic level of economic integration and cooperation is geographical local
federation (GLF).
Marketing is a business function requiring high motivation regardless of the location of
the practitioner.
Which of the following events in the history of China has made the country wary of
foreign influences?
A. The Boxer Revolution
B. The Satsuma Rebellion
C. The Nanjing Rebellion
D. The Hong Kong Revolution
E. The Opium Wars
Lush Cosmetics, a firm based in the U.S.,recently started exporting cosmetics to India.
Lush introduced a new range of mineral-based makeup for the first time in the Indian
market. It was also priced much higher than the other brands in the market. This is an
example of _____.
A. a penetration pricing policy
B. a psychological pricing policy
C. bundling
D. price skimming
E. cost-based pricing policy
Which of the following countries is a member of the Latin American Integration
Association (LAIA, aka ALADI)?
A. Bahamas
B. Cuba
C. Nicaragua
D. Costa Rica
E. Honduras
In the context of the relationship between language and international marketing, recent
studies indicate that a new concept, _____, is proving useful to marketing researchers in
market segmentation and strategic entry decisions.
A. paralinguistics
B. linguistic distance
C. language parallels
D. language roots
E. linguistic accents
Which of the following is the reason for East Asia’s economic success?
A. The optimum usage of natural resources.
B. The coupling of small markets into one viable market.
C. The wealth of the general population.
D. Its rich cultural heritage.E. The emphasis placed on education and healthcare.
A _____ provides a selling service for a manufacturer, has a short-term relationship,
and operates on a straight commission basis.
A. manufacturers’ retail store
B. trading company
C. global retailer
D. manufacturer’s export agent
E. complementary marketer
The European Union is anxious to admit new members; however, there have been
problems. Which of the following problems has been deemed to be the most significant
regarding new member admission?
A. The threat of nuclear war.
B. The problem of multiple currencies.
C. The rise of Asia in the world arena.
D. The prospect of illegal immigrants from the former Soviet Union.
E. The economic instability of prospective members.
Which aspect of Japanese culture, predicted by many to favor bribery, makes Japan’s
success in reducing corruption more remarkable?
A. Relationship-orientation
B. Mechanistic inclination
C. Patriarchal nature
D. Ritualistic nature
E. Consumerism
Which of the following is the most universal means used by governments to control
birthrates?
A. Family planning
B. Universal access to healthcare
C. High literacy levels
D. Education for women
E. Improved nutrition
Demand in industrial markets differs from demand in consumer markets in that:
A. the demand for industrial goods is more volatile than the demand for consumer
goods.
B. the market for industrial goods is smaller than the market for consumer goods.
C. the industrial goods market is less competitive than the consumer goods market.
D. industrial products are always more expensive than consumer products.
E. industrial products use the same level of technology for all products making it
appropriate for all countries.
The most fully integrated form of regional cooperation is called a:
A. political union.
B. common market.
C. regional cooperation for development (RCD).
D. customs union.
E. free trade area (FTA).
The finance minister of a developing country demands a heavy payment for approval of
a multi-million dollar contract with a foreign company. This practice would be called
_____.
A. extortion
B. subornation
C. lubrication
D. larceny
E. malfeasance
Big Donuts has already examined a series of environmental factors, reviewed its
company’s character, and established screening criteria. What should Big Donuts do
next as it proceeds with the international planning process?
A. Match the company to countries.
B. Adapt the marketing mix to target markets.
C. Modify the company’s position to communication objectives.
D. Develop a marketing plan.
E. Implement and control information obtained in the initial examination.