Sinclair is from accounting and is a member of a committee to purchase a new
mainframe computer system for his company. Sinclair is a member of the _____.
A. strategic business unit (SBU)
B. decision center (DC)
C. decision-making unit (DMU)
D. strategic decision unit (SDU)
E. functional decision unit (FDU)
Which of the following statements is FALSE regarding cross-cultural marketing?
A. Marketing across cultural boundaries is a difficult and challenging task.
B. Increasingly, globalization means mutual influence as products, brands, cultures, and
values move back and forth across the world.
C. There are both subtle and direct ethical issues involved in international marketing.
D. While marketing strategy is heavily influenced by cultural factors, it does not
influence aspects of cultures.
E. Cultures may differ in demographics, languages, nonverbal communications, and
values.
Which of the following is part of the marketing mix?
A. product
B. price
C. communications
D. distribution
E. all of the above
Which of the following is a global lifestyle segment identified by Roper Starch
Worldwide?
A. Experiencers
B. Young & Rustic
C. Young Digerati
D. Altruists
E. Innovators
Graham is a college student who is impulsive and somewhat rebellious. He seeks out
variety and excitement, usually looking for something new, offbeat, and risky. Even
though he was old enough, he didn’t vote in the last presidential election and is not very
interested in world events. To which VALS segment does Graham belong?
A. Experiencers
B. Strivers
C. Survivors
D. Makers
E. Believers
In which country is the concept of guanxi, which involves personal relationships, an
important consideration?
A. United States
B. Canada
C. China
D. India
E. Saudi Arabia
Which type of consumer problem is one of which the consumer is not aware?
A. latent
B. manifest
C. active
D. inactive
E. blatant
Which of the following is a lifestyle segment of Porsche owners?
A. Enthusiasts
B. Fast Forwards
C. Traditionalists
D. Bon Vivants
E. all of the above
Which of the following is used to describe a group of consumers with similar needs
sets?
A. demographics
B. lifestyles
C. media usage
D. a and b
E. a, b, and c
Sarah just purchased some casual twill pants from L.L.Bean. When she was checking
out, she was asked for her e-mail address. Below that box was a box that was checked
that indicated she would like to receive promotion messages and have her information
shared with similar marketers. She unchecked that box because she did not want to
receive these promotional offers and did not want her information shared. This is an
example of which approach online retailers are using to enhance consumers’ control?
A. “opt in” approach
B. behavioral targeting
C. search engine optimization
D. bots
E. blogs
Bob is teaching his son, Jack, how to handle money, count change, how to save for a
desired purchase, and how to choose an appropriate product. Bob is teaching his son
_____.
A. buying skills
B. consumption-related preferences
C. consumption-related attitudes
D. economic skills
E. consumer skills