Natalie and her fianc Dow are planning their wedding. She knows her mother wants her
to have a traditional church wedding with a Roman Catholic priest officiating. Natalie
would like to have an informal ceremony on the beach, since that type of wedding has
become popular with her friends. Furthermore, Dow is from Thailand and would like to
have a monk officiate. Natalie and Dow's wedding decisions are most influenced by
A. impulse, habitual, and limited problem-solving processes.
B. functional and psychological profit.
C. universal, retrieval, and evoked sets.
D. cognitive, affective, and behavioral environments.
E. family, reference groups, and culture.
Caroline is assessing market growth, market competitiveness, and market access for
each segment she has identified. Caroline is assessing the __________ of each potential