The goal of the organization’s ________ is to point the firm in the direction of where it
would like to be in the years to come.
a. vertical
b. horizontal
c. functionally oriented
d. multidivisional
The threat from substitutes is high when
a. switching costs are high.
b. the substitute product’s price is lower than the industry product’s price.
c. the quality of the substitute product is lower than the quality of the industry’s product.
d. the substitute product stimulates new process innovations within the industry.
At the conclusion of the internal analysis, firms must identify their opportunities and
threats in resources, capabilities, and core competencies.