a. Franchising
b. Licensing
c. Market entry strategy
d. Outsourcing
e. Activity
The outer layer, the general environment, is widely dispersed and affects organizations
directly.
a. True
b. False
Scenario-HollyandTrent While many others dreamed about owning their own
business, Holly Gabrel decided to do something about it. Holly knew that being
self-employed required long hours and hard work, but with the help of her husband,
Trent, Holly was positive that the hours and the work would be rewarded. First, she and
Trent developed a new concept in sunglasses that could be used by athletes better than
the sunglasses now on the market. Holly and Trent obtained a patent on their invention,
and began production and marketing.
After fully developing their new business idea, Holly and Trent recognize the need to
develop a business plan.
Typical business plans will include all of the following, except: