A country is able to leap several stages of economic development by using technology
as economic leverage.
For selling in relationship-oriented countries, a sales force consisting of American
expatriates proves to be most efficient.
According to Everett Rogers, the element of time differentiates diffusion from other
types of communication research.
In high-context cultures, where personal relationships are crucial, high-level business
executives must stay in touch with their foreign counterparts.
When dealing with foreign countries, a marketer should refer to “international
commercial law” for guidance.
Academic studies of the causes and consequences of bribery, conducted by
Transparency International (TI), indicate corruption is greater in:
A. high income nations.
B. democratic rather than communist countries.
C. countries with high individualism.
D. countries with low Power Distance Index.
E. collectivistic nations.
Which of the following best defines a virtual expatriate?
A. They can easily transcend the legal and cultural barriers of the assignment country.
B. They lack an understanding of how home-office politics influences decision making.
C. They work abroad in one country after another for the greater part of their career.
D. They are expatriates from their own countries working for a foreign company in a
third country.
E. They manage operations in foreign countries but do not move there.
Though now disbanded, which of the following was considered to be the most notable
enforced political union of the last forty years?
A. NATO
B. NAFTA
C. MERCOSUR
D. COMECON
E. LAFTA
Which of the following is considered to be the most common job in the United States
despite being viewed negatively?
A. Construction worker
B. Truck driver
C. Office manager
D. Personal selling
E. Teaching
Which of the following is true with regard to the Internet?
A. The Internet is strongly restricted by global and national boundaries.
B. The existing cyberlaws incorporate the uniqueness of the Internet successfully.
C. The dynamics of cross-border transactions, censorship, and piracy have been
curtailed successfully with cyberlaws.
D. The individual country laws which may or may not include private protection are
used in the absence of uniform and internationally accepted cyberlaws.
E. The taxes are collected by the transporting services like Fedex in the case of sale of
goods using the Internet site as a platform to consumers in another country.
Family, religion, schools, the media, government, and corporations are all examples of
a(n):
A. social institution.
B. cultural icon.
C. internal variable.
D. external variable.E. demographic variable.
Simone Francis is a specialist in product design. She is responsible for a product’s
aesthetic as well as functional appearance. With respect to the product component
model, in which of the following component categories would Simone’s talents most
likely be used?
A. Core component.
B. Support services component.
C. Packaging component.
D. Functional component.
E. Global component.
A characteristic of committee decision making is that it is:
A. found in small businesses.
B. done to please important family members.
C. based on rank and hierarchy.
D. rarely employed in Asian countries.
E. by group or consensus.
Nuan, a television manufacturer in Korea, had to modify its televisions before
introducing it to the Zimbabwean markets, as the country did not have the skills to
repair the product in case of a malfunction. The local salesforce too, did not have the
sufficient knowledge regarding the installation of the product. The factor that is
influencing product adaptation in the above scenario is ________.
A. legal requirements
B. climatic requirements
C. political requirements
D. cultural requirements
E. technological requirements
Which of the following is true of adaptation in international marketing?
A. Willingness to adapt is a crucial attitude in international marketing.
B. Adaptation requires business executives to forsake their ways and change to local
customs.
C. Mere tolerance of alien cultures is sufficient in international marketing.
D. Open tolerance is considered to be an unnecessary concession to foreign cultures.
E. Empathy for foreign cultures may lead to cultural discord.
By shipping unassembled goods to a free trade zone (FTZ) in an importing country, a
marketer can lower costs because:
A. labor costs are higher in the importing country.
B. the final prices of the good are adjusted for inflation.
C. assembled goods qualify for lower freight rates.
D. duties are assessed at lower rates for unassembled goods.
E. local content used in production is low.
By systematically monitoring chat rooms, blogs, and personal websites to assess
consumers’ opinions about the new line of health drinks that his company has launched,
Harry is engaging in the practice of _____.
A. tomography
B. serigraphy
C. vitreography
D. netnography
E. lithography
Integrated marketing communications are composed of all of the following EXCEPT:
A. advertising.
B. sales promotions.
C. trade shows.
D. public relations.
E. political rallying.
Which of the following is an instance of how nationalism can be manifested?
A. Membership in bilateral trade treaties.
B. Call to buy a global counterpart’s products.
C. Restrictions on imports.
D. Removal of tariffs and quotas.
E. Focus on global security.
The Red Lobster seafood restaurant is considering opening branch operations in China.
However, the restaurant chain’s labor union has already pointed out a potential problem
with this expansion. In China, it is considered to be in bad taste to allow employees to
collect tips for service. Since a great portion of a typical wait-staff person’s
compensation comes in the form of tips, the union would like to know how employees
would be compensated for this loss. The above example illustrates which of the
following barriers a consumer services marketer faces in a foreign market?
A. Protectionism.
B. Controls on transborder data flows.
C. Protection of intellectual property.
D. Cultural requirements for adaptation.
E. Language translation barriers.
Because trade in services frequently involves people-to-people contact, culture plays a
much bigger role in services than in merchandise trade.
The responsibility of determining if a license is required rests with the _____.
A. Department of Commerce of the exporting nation
B. The regulatory body of the industry
C. exporter
D. U.S. Customs department
E. Importing country’s authorities
Which of the following statements reflects the decision-making style of the Americans
in business negotiations?
A. A business meeting is an opportunity to develop a business relationship with the goal
of long-term mutual benefit.
B. The economic issues are the context, not the content, of the business negotiation
talks.
C. A business negotiation is a problem-solving activity, the best deal for both parties
being the solution.
D. Business issues are akin to the journey, and resolving them is reaching the
destination, with the journey being more important than the destination.
E. Interpersonal and inter-organizational bonds take precedence over the bottom-line in
business negotiations.
In the _____ method, successive translation and retranslation of a questionnaire takes
place, each time by a different translator, and the version that is finally used and its
translation have equally comprehensive and equivalent terminologies in both languages.
A. serial translation
B. triangulation
C. back translation
D. netnography
E. decentering
At which stage of the international planning process would a marketing manager
conduct situation analysis and make decisions involving objectives and goals, budgets,
and action programs?
A. Adapting the marketing mix to target markets.
B. Developing the marketing plan.
C. Matching company and country needs.
D. Implementation and control.
E. Defining company objectives and resources.
Which of the following is more likely to be subjected to price control?
A. Leather garments
B. Mobile phone accessories
C. Aspirin and antacids
D. Handycams and lenses
E. Ceramic tiles