Big Boy Burgers (Scenario)
Big Boy Burgers (BBB) is an American fast food restaurant chain that has franchises
around the world. Recently, BBB managers have been concerned about protecting the
firm’s intellectual property, which includes the recipes for its unique burger sauces and
specialty burger buns. Although BBB has never experienced a theft of intellectual
property, the firm’s managers feel BBB should be more cautious. Managers are meeting
with security and legal experts to discuss the options available to the firm which would
protect BBB from future international problems.
Which of the following questions would be more important for the experts to evaluate
when determining how to ensure intellectual property protection for Big Boy Burgers?
A) What should be the penalties for theft of the recipes for their unique burger sauces
and specialty burger buns?
B) Is BBB partnering with ethical franchisees that have no intention of becoming BBB
competitors in the future?
C) What are the commonly counterfeited goods in the market?
D) How are BBB franchisees modifying recipes and menus to meet the needs and
desires of customers in local markets?
Debt financing comes from ________.
A) personal savings of founders
B) loans from financial intermediaries
C) capital contributed by founders
D) selling shares of stock to investors
Titania is a country characterized by a high-context culture. This implies that ________.
A) the people of Titania tend to conduct negotiations as efficiently as possible
B) the people of Titania tend to use legalistic contracts to conclude agreements