Full-cost pricing is an approach to pricing that emphasizes that one unit of a product be
different from the other and must, therefore, be priced differently.
Spreading the portfolio of markets served brings important stability of revenues and
operations to many global companies.
A distinguishing characteristic of the type of capitalism common in Chinese culture is
the emphasis on guanxi as the coordinating principle among firms.
The World Bank was formed with the primary objective of overcoming inadequate
monetary reserves and dealing with unstable currencies which were particularly vexing
problems in global trade.
Adaptation of a product to a new culture requires changesin most of the physical
attributes of theproduct.
Countertrading does not benefit countries that face a shortage of hard currencies with
which to trade.
In the context of international business negotiations, bargaining skill is at the top of
almost everyone’s list of negotiator traits.
Arbitration requires the sole clause of agreement to abide by the awards resulting from
the arbitration.
Similarity of cultures can make or break an economic union. Although there is great
cultural diversity in the European Union, key members share _____ and are commonly
aware of being European
A. a common language
B. a long-established Christian heritage
C. a dislike for foreigners
D. a tradition of monarchy and feudalism
E. a democratic background and heritage
Alex is engaged in research involving countries that have different languages,
economies, social structures, behavior, and attitude patterns. Alex is most likely
engaged in _____ research.
A. geographical
B. anthropological
C. psychological
D. sociological
E. multicultural
_____ should not be used as a selection criterion for international negotiation teams.
A. Stamina
B. Maturity
C. Flexibility
D. Flexibility
E. Gender
In the context of recruiting sales and marketing personnel for an international sales
force, there is a clear biased in favor of the locals. The reason for this is most likely
that:
A. they transcend both cultural and legal barriers.
B. they have greater technological expertise than expatriates.
C. they are more knowledgeable and experienced as compared to expatriates.
D. they have a better understanding of home-office politics.
E. they are less likely to accept bribes as compared to expatriates.
Certain advertising media are forbidden by government edict to accept some advertising
materials. Such restrictions are most prevalent in:
A. the Internet and social networking forums.
B. personal selling initiatives.
C. radio and television broadcasting.
D. trade shows and exhibitions.
E. direct selling and sales promotions.
Which of the following factors forms the basis of commercial interactions in countries
such as China, Spain, Mexico, and the Philippines?
A. Equality.
B. Focus on bottom line.
C. International cooperation.
D. Corporate social responsibility.
E. Long-term reciprocity.
What is the most serious threat to the continued expansion of international services
trade?
A. Free trade
B. Capitalism
C. Globalization
D. Foreign trade zones (FTZs)
E. Protectionism
According to the product component model, installation, repair and maintenance,
deliveries, and warranties are all part of the _____ component of the product.
A. core
B. support services
C. packaging
D. functional
E. global
Which of the following is true of third country-nationals?
A. U.S. firms have to pay double tax when hiring them.
B. They are local nationals who work for a foreign company.
C. They work at the company’s headquarters and are located in their home country.
D. They manage their foreign offices from their home country.
E. Their nationality has little to do with where they work or for whom.
Which of the following is the main reason for the failure of individual incentives to
motivate employees in Japan?
A. Emphasis on paternalism.
B. High corruption levels.
C. Practice of cultural chauvinism.
D. Democratic form of government.
E. Encouraging individualism.
Which of the following primary relationship activities in building strategic alliances
involves facilitating the creation of personal relationships at many levels, traveling to
partner facilities and engaging in technical conversations, and blending social and
business time?
A. Imaging
B. Initiating
C. Interfacing
D. Dating
E. Committing
_____ requires no equity investment and thus has a low risk, low rate of return, and
little control.
A. Licensing
B. Indirect exporting
C. Direct exporting
D. Internet marketing
E. Franchising
Which of the following is true of code-law systems?
A. They represent a legal system that is not all-inclusive.
B. They establish ownership of intellectual property by prior use rather than
registration.
C. They originate from tradition, past practices, and legal precedents set by the courts
through interpretations of statutes, legal legislation, and past rulings.
D. They sometimes fail to consider agreements to be enforceable unless properly
notarized or registered.
E. They fail to consider unforeseeable human acts such as riots as acts of nature.
Which of the following is most likely to be the first phase in the international planning
process?
A. Adapting the marketing mix to target markets.
B. Developing the marketing plan.
C. Matching company and country needs.
D. Implementation and control.
E. Defining company objectives and resources.
All of the following are traits of big emerging markets (BEMs) EXCEPT:
A. they import less than smaller markets.
B. they are all physically large.
C. they have significant populations.
D. they are regional economic drivers.
E. they are of major political importance within their regions.
With respect to advertising, _____ is especially important when a budget is small or
where there are severe production limitations.
A. class distinction
B. politicization
C. technology
D. creativity
E. following a formula
By the year 1971, the United States was witnessing: By the year 1971, the United States
was witnessing
What are the four kinds of problems caused by cultural differences in international
business negotiations?
Briefly describe the policies that were accepted the basis for U.S. foreign policy during
the 19th and 20th centuries.
After World War II, the United States led efforts like the Marshall Plan to assist in
rebuilding Europurope, financial and industrial development assistance to rebuild
Japan, and funds channeled to foster economic growth in the underdeveloped world.
These efforts were primarily aimed at:A. halting the growth of Nazi Germany.
B. dampening the spread of communism.
C. dissolving the colonial powers.
D. building a stronger defense force.
E. creating a worldwide trade bloc to counter the OPEC countries’ clout.
Compare and contrast back translation and parallel translation.