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No one specific advertising medium is always best.
By trying and using brands, consumers learn how good (or bad) they are and what
benefits they are (in)capable of delivering, which is known as the leveraging approach
to enhancing brand equity.
In-store is the least used form of sampling.
Distribution is one of the variables that influences the awareness class.
Primary demand is creating demand for a specific company's brand.
Explain what is meant by it is 'a lot better to talk to twenty prospects than two million
suspects' in reference to direct mail advertising.
