Unlock document.
This document is partially blurred.
Unlock all pages and 1 million more documents.
Get Access
Marketing communicators draw meaning from the culturally constituted world and
transfer that meaning to consumer goods.
Geographic information generally provides the most meaningful basis for segmenting
target audiences.
Explain the concepts of attributes, consequences, and values, and discuss the
relationships among them.
The resonance creative style structures an advertising campaign to pattern the
prevailing lifestyle orientation of the intended market segment.
In marketing communications, the message channel is a communicator in some
capacity.
Watchable ads often include continuous voiceovers.
