To be a success in the marketplace today, the best companies will focus on country as
the primary segmentation variable.
The Organization for Economic Cooperation and Development (OECD) has estimated
that the economies of the developed world will expand at much faster rates when
compared to the developing economies.
China has emerged as the most efficient user of energy worldwide.
According to Philip Parker, a marketing professor, there are strong correlations between
latitude and the per capita GDP of countries.
The most often used form of qualitative questioning is the survey questionnaire that
contains questions with a set of choices from which respondents select their response.
If data has been collected already by some other agency, then such data sources are
known as secondary data sources.
A VER is generally imposed under the threat of stiffer quotas and tariffs being set by
the importing country if a VER is not established.
Which of the following is likely to be most effective in making home-office personnel
aware of the problems of foreign operations?
A. Cross-cultural training.
B. Global selling techniques.
C. Advanced technical skills.
D. Telecommuting and teleconferencing.
E. Email etiquettes.
A toy manufacturer has excellent sales figures for its toys in country P but inadequate
figures in the neighboring country R. In country P, per capita consumption is known to
increase at a predictable ratio as per capita gross domestic product (GDP) increases. If
per capita GDP is known for country R, per capita demand for the toys can be estimated
using the relationships established in country R. Which of the following methods of
forecasting does this example illustrate?
A. Probabilistic forecasting
B. Reference class forecasting
C. Expert opinion
D. Analogy
E. Linear regression
Jimmy’s foods, a popular food company in the United States is trying to resolve a
dispute with a local company in New Zealand which has been operating under the same
name in their country. All the attempts by the company to settle the issue in a friendly
manner have failed. The directors at Jimmy’s want to retain their trade name in the
country and have decided to settle the dispute with the local company by appointing a
mediator. They also want the sessions to be private because of the fear of creating a
poor public image. Which of the following dispute resolution methods is best suited for
the above situation?
A. Conciliation
B. Prosecution
C. Arbitration
D. Coercion
E. Litigation
Which of the following actions does the marketing plan in the Phase 3 of the
international planning process begin with?
A. Creating a management performance guide.
B. Selecting an action program.
C. Conducting a situation analysis.
D. Evaluating home-country constraints.
E. Exploring the distribution options.
In the context of U.S. foreign policy in the 19th and the 20th centuries, _____, in its
broadest interpretation, meant that Americans were a chosen people ordained by God to
create a model society.
A. Roosevelt Corollary
B. Monroe Doctrine
C. Hays Corollary
D. Grant Mandate
E. Manifest Destiny
Which of the following is closely related to the self-reference criterion?
A. Differentiation
B. Marketing myopia
C. Ethnocentrism
D. Multiculturalism
E. Pluralism
Which of the following is true about international corporate planning?
A. It addresses marketing and advertising questions.
B. It deals with a company’s products, capital, and research.
C. It deals with the tactical issues of marketing.
D. It is essentially long-term in nature.
E. It refers to the plans that are made at the local level.
In the context of international advertising, it has been observed that advertising
expenditures are generally _____.
A. linear
B. supplemental
C. mutually reinforcing
D. cyclical
E. constrained
Which of the following statements on the roles of men and women in international
business negotiations is true?
A. In general, women are more comfortable speaking up in a meeting to maintain
intimacy with their foreign counterparts.
B. Men are more comfortable talking one-on-one than women, owing to the social
stigma associated with such practices.
C. The negotiation style of American women is a lot closer to that of the Japanese than
that of American men.
D. In countries where women do not participate in management, American female
negotiators are first treated as incompetent.
E. It is not particularly important for female executives to establish personal rapport at
restaurants and other informal settings.
Analysis of which of the following factors is carried out in Phase 2 of the international
planning process?
A. Company character
B. Pricing
C. Situation analysis
D. Budgets
E. Standards
Which of the following are especially vulnerable as EU member states decide which
area of regulation should apply to these services?
A. Newspaper advertising.
B. Radio advertising.
C. Outdoor services.
D. Personal selling.
E. Internet services.
Which of the following forms of business decision making is predominant in most
Asian countries?
A. Independent
B. Contractual
C. Democratic
D. Group
E. Dictatorial
Most newly industrialized countries (NICs) have moved away from restrictive trade
practices and instituted significant free market reforms. As a result these countries have:
A. attracted both trade and foreign direct investment.
B. overcome environmental damages caused by lack of development.
C. reduced population pressures through labor outsourcing.
D. obtained significant amount of loans from World Bank.
E. taken measures to protect their cultures and traditions.
Which of the following statements is true regarding an export management company
(EMC)?
A. It acts as a middleman for firms with relatively large international sales volume.
B. It operates under its own name while providing services to another firm.
C. It does not have direct responsibility to the parent firm.
D. It acts as a middleman for firms willing to involve their own personnel in
international functions.
E. It calls for a minimum investment from the parent firm to get into international
markets.
Code law is also known as _____.
A. business law.
B. common law.
C. religious law.
D. civil law.
E. universal law.
E-commerce is more developed in _____ than the rest of the world, partly because of
the lower cost of access to the Internet than found elsewhere.
A. China
B. Brazil
C. Switzerland
D. South Africa
E. the United States
Explain with an example how domestic competition affects prospects of an
international marketer.
Why do U.S. multinational companies hesitate to offer women international
assignments? Is this prejudice justified?
A tax imposed by a government on goods entering at its borders is most accurately
termed as a(n) _____.A. boycott
B. asterisk bill
C. tariff
D. quota
E. writ
Why do American companies favor third-country nationals from other English-speaking
countries for overseas assignments?
Three factors affect the demand in international industrial markets differently than in
consumer markets. What are these factors?
Which of the following strategies was employed by the US to regain its lost market
share for capital goods by the late 1990s?
A. Funding the Communist nations.
B. Restructuring its industries to be more lean and mean.
C. Providing financial assistance to the under-developed countries.
D. Raising average U.S. tariffs on more than 20,000 imported goods.
E. Outsourcing its production activities to other countries.
Which of the following trading partners of the U.S. became its topmost “trade problem”
at the beginning of the 21st century?
A. United Kingdom
B. Japan
C. Germany
D. Canada
E. China
Briefly discuss the efforts taken by the U.S to promote global trade after World War II.