The transnational approach of a firm using a “think global, act local” version of a global
strategy entails
A. producing and marketing a variety of product versions under the same brand name,
with each different version being designed specifically to accommodate the needs and
preferences of buyers in a particular country.
B. little or no strategy coordination across countries.
C. pursuing the same basic competitive strategy theme (low-cost, differentiation,
best-cost, focused) in all countries where the firm does business but giving local
managers some latitude to adjust product attributes to better satisfy local buyers and to
adjust production, distribution, and marketing to be responsive to local market
conditions.
D. selling the company’s products under a wide variety of brand names (often one brand
for each country or group of neighboring countries) so that buyers in each country
market will think they are buying a locally made brand.
E. selling numerous product versions (each customized to buyer tastes in one or more
countries and sometimes branded for each country) but opting to only sell direct to
buyers at the company’s website so as to bypass the costs of establishing networks of
wholesale/retail dealers in each country market.
The basic purpose of calculating competitive strength scores for each of a diversified
company’s business units is to
A. rank the business unit from best to worst in terms of potential for cost reduction and
profit margin improvement.
B. provide a quantitative measure of the overall market strength and competitive
standing for each business unit.
C. determine which business unit has the greatest number of resource strengths,
competencies, and competitive capabilities and which one has the least.
D. determine which one has the biggest market share and is growing the fastest.
E. rank each business unit’s strategy from best to worst.