A person or organization offering the rights to use a particular piece of intellectual
property is referred to as the:
A. bailor.
B. franchisor.
C. licensor.
D. licensee.
While teaching strategy at Farrell University, Jessica developed an interactive
strategy-simulation game to inculcate the concept of strategy to her students. She found
that they were able to grasp the concept much better from the game rather than from
reading books. For two years Jessica used the game to teach students. Eventually she
removed possible glitches and perfected the game. She wanted students at other
universities to benefit from the simulation. The result was the launch of Simulate
Strategy, Inc. Some of Jessica’s students suggested that she create a Web site for
Simulate Strategy, Inc. Her company is fairly new and opening a Web site immediately
would expose her company to customers from around the world. In this scenario,
Simulate Strategy is an example of a _____.
A. freight forwarder
B. born international