Scenario: Chuck Praeger, Global Entrepreneur
Chuck Praeger has made a name for himself by selling high-quality golf equipment to
customers in Europe. He would like to expand his business into the Pacific Rim
countries and has therefore, begun making inquiries into potential distributors.
Chuck is convinced that his golf equipment will sell itself. But he is preparing a special
presentation for Asian customers because he wants to make a good first impression. As
an expert in culture of the Pacific Rim countries, which of the following would be your
most likely advice to Chuck?
A) Be sure to have a tight legal contract ready, to avoid product piracy problems.
B) Aggressive salesmanship is unlikely to work in Pacific Rim countries.
C) Have plenty of English-language business cards to pass around because most Asians
know English and like the language.
D) Avoid the confusion introduced by third-party contacts.
Which of the following is an advantage of wholly owned subsidiaries?
A) The parent company receives all profits generated by the subsidiary.
B) They are the least expensive investment entry modes.
C) They help in the sharing of the cost of an international investment project.
D) They are the least risky when compared to other investment entry modes.