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The concept stating that the type and number of stores within any planned center should
complement each other as to the quality and variety of their product offerings is _____.
a. balanced tenancy
b. occupancy certainty
c. retail balance
d. the one-hundred percent location
The promotion form that most stresses increasing short-run sales volume and
emphasizes novelty is _____.
a. sales promotion
b. public relations
c. personal selling
d. advertising
In a distributed promotion effort, _____.
a. reach is stressed over frequency
b. salesmanship is stressed
c. advertising, personal selling, public relations, and sales promotion are coordinated
d. retailers promote throughout the year
Duplication of merchandising and operations decision making occurs in which
department store organization plan?
a. main store control
b. separate store
c. centralized
d. equal store
A strategic approach to the study of retailing stresses _____.
a. lowering retail costs
b. the types of retailing and their development
c. planning for and adapting to a complex, changing environment
d. merger, acquisition, and downsizing opportunities
Recognition of unfulfilled desire occurs when a consumer _____.
a. discovers that a product needs to be repurchased
b. becomes aware of a product he/she has not previously purchased
c. notices that products have worn out
d. needs to replenish products
Impulse items are placed on the first floor while specific-intent items are located on the
fourth floor. This retailer utilizes _____ product groupings.
a. functional
b. purchase motivation
c. market segment
d. storability
Which of the following is a major limitation to direct marketing for a retailer?
a. Startup costs are generally very high.
b. Pricing may be difficult to plan since catalogs need to be prepared well in advance.
c. It is difficult to pinpoint consumer segments through mailings.
d. Customer shopping is generally inconvenient.
In what type of location does a retailer have no adjacent stores to share or generate
traffic?
a. isolated store
b. business district
c. strip
d. shopping center
Rationalized retailing and prototype stores are most likely to be used by _____.
a. chains and franchises
b. off-price chains
c. warehouse stores
d. factory outlets
Separate store organizations can be distinguished by _____.
a. having merchandise managers placed directly in branch stores
b. merchandise standardization
c. the main store domination of branch store decision making
d. the ease of maintenance of store image across all stores
A high level of investment is needed to sustain growth during which retail life cycle
stage?
a. decline
b. introduction
c. accelerated development
d. maturity
The basic difference between a vertical and horizontal fashion trend is based on fashion
acceptance _____.
a. for fads versus fashion items
b. versus product deletion
c. of staple versus innovative merchandise
d. between social classes versus within a social class
An evaluation of the extent to which salespeople engage in cross-selling can be best
measured through a _____ audit.
a. disguised
b. nondisguised
c. companywide
d. horizontal
An important advantage of a corporate form of ownership is the reduction of
stockholder liability.
The most important single measure of a location's and site's value is the number and
type of people passing by it.
A disadvantage to the use of quick response (QR) inventory planning is that a retailer
may not have adequate alternative sources of supply.
The percentage-of-sales technique of establishing an overall promotional budget is
likely to provide too much funds in periods of high sales and too few funds in periods
of low sales.
The Web now accounts for over 10 percent of overall retail sales.
