R&M Group, a consumer products company based in Libya, conducted a market
research. The research indicated that there was a lack of branded soft drinks in the
market, even though there were several local soft-drink manufacturers. The company
purchased the right to produce and distribute soft drinks of Fizzpop, Inc.(a leading U.S.
based soft-drinks firm). R&M Group also sources the supplies from Fizzpop, Inc. to
ensure that the taste of the product remains the same. In this scenario, which of the
following business methods does R&M Group use?
A) joint venture
B) shakeout
C) vertical integration
D) manufacturing franchise
E) delayering