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The level of one's desire to resolve a particular problem depends on the magnitude of
the gap between the consumer's desired and actual states, and the importance of the
problem.
The illegality of price discrimination is clear-cut and retailers no longer have to fear
being discriminated against.
One limitation of retail gravitation theory is that it fails to include perceived differences
between the communities in question.
A 35 percent gross margin indicates that on each $100 in sales the retailer has a gross
margin of $65.
An indirect supply chain is a channel that results when independent channel members
are added between the manufacturer and consumer.
Current assets include cash and all other items that the retailer can easily convert into
cash within a relatively short period of time (usually a year or less).
