In some cases, entrepreneurs may be in violation of the law if they employ too many
family members.
Bill and James Raymond have worked for their father’s company for 15 years. Their
father, who is president and now wants to retire, wants his sons jointly to take over the
company. Bill and James have never agreed on anything. Should their father try another
succession plan?
Create something of value with an event, a video, a tweet, or a blog entry, that attracts
attention and becomes viral in nature. This viral replication of a message through user
to user contact is what makes social media marketing work.