The four phases in the creative process in order are
a. background or knowledge accumulation, incubation, idea experience, and evaluation
and implementation.
b. idea experience, background or knowledge accumulation, incubation, and evaluation
and implementation.
c. incubation, background or knowledge accumulation, idea experience, and evaluation
and implementation.
d. evaluation and implementation, idea experience, incubation, and background or
knowledge accumulation.
Several aspects distinguish social media marketing from the traditional marketing. The
textbook discusses all of the following except:
a. relevancy
b. control versus contributions
c. trust building
d. two-way communication