Which of the following stages of the market or site screening process involves an
assessment of potential threat from substitute products?
A) identification of basic appeal of a product
B) measurement of market or site potential
C) assessment of the national business environment
D) selection of the market or site
Companies involved in more than one line of business must first formulate a ________
strategy.
A) business-level
B) department-level
C) corporate-level
D) global-level
Scenario: Stephanie Wong
Stephanie Wong, a Chinese-American, owns a consultancy that advises clients on
strategies for business expansions into China. Wong is to lead a symposium for small
and mid-sized exporters who are planning on expanding their businesses in China.
Therefore, she is preparing answers in advance for questions that symposium
participants would most likely ask. Stephanie also expects participants to ask: “Are the
Chinese as formal and business-oriented as Americans are?” Which of the following