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Price promotions usually attract, and subsequently hold, customers.
Interior design can be broken into two types of elements: the finishes applied to
surfaces and architectural shapes.
A merchandise budget is a plan of projected sales for an upcoming season, when and
how much merchandise is to be purchased, and what markups and reductions will likely
occur.
Increased patronage is probably one of the most common promotion objectives found in
retailing.
The number of customers interviewed for a customer service and sales enhancement
audit should reflect the size and shopping patterns of each store.
When a consumer has a strong retailer preference and a weak brand preference he/she
typically engages in limited problem solving.
Small, expensive items are usually stocked in very high fixtures to discourage
shoplifting.
Reilly's law states that two cities attract trade from an intermediate place approximately
in direct proportion to the population of the two cities and in direct proportion to the
square of the distance from these two cities to the intermediate place.
Customers normally avoid heavily congested shopping areas and shop elsewhere in
order to minimize driving time and other difficulties.
