Changes in the organization’s management, marketing, finance/accounting,
production/operations, R&D, and MIS strengths and weaknesses should all be the focus
of a revised EFE matrix in strategy evaluation.
Successful strategists minimize their own political exposure on issues that are highly
controversial and in circumstances where opposition from major power centers is likely.
A firm’s philosophy in a mission statement addresses the question, “What is the firm’s
distinctive competence?”
Although it is important for companies to have a clearly defined mission statement,
research has shown that less than 50% of all companies have used a mission statement
in the previous five years.