7) According to the PLC theory, what is the most likely reason that companies
manufacture products in locations with high labor rates during the introductory stage of
a product’s life cycle?
A) Doing so allows use of long production runs using capital-intensive methods
B) Many consumers are willing to pay high costs for the newest products
C) Transportation costs are reduced by focusing on markets in developed countries
D) Import restrictions prevent production in countries other than the ones making
product innovations
8) Which of the following best describes globally standardized advertising?
A) a campaign that is identical in all markets
B) a campaign that meets the legal and ethical standards of all countries
C) a campaign that is similar but not identical from market to market
D) a campaign that depends primarily on push rather than pull promotion
9) Phillip is an international business manager with Corbin Manufacturing. Which of
the following serves as an external influence on the business decisions that Phillip
makes?
A) production plant locations
B) host country monetary policy
C) supply chain linkages
D) product design standards
10) A major reason for the Parmalat accounting scandal is that the firm ________.
A) sold milk in countries without a license
B) used U.S. GAAP standards instead of IFRS
C) used off-balance-sheet financing to hide debts
D) transferred most of its assets to banks in Switzerland
11) The free trade theories of specialization primarily assume that ________.
A) domestic resources are unable to move from the production of one good to another
B) countries have objectives other than economic efficiency
C) specialization triggers unemployment