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________ refers to the rate at which the company is using up the funds from its initial
investors.
A) Capital ratio
B) Order rate
C) Hedge rate
D) Burn rate
E) Current ratio
An operations manager is most likely to be responsible for ________.
A) developing relationships with potential customers
B) using social media to interact with customers
C) helping to promote products to retailers
D) creating branding and advertising strategies
E) arranging to buy the necessary materials for manufacturing
An organization decides to use crowdsourcing in its new-product development process.
Crowdsourcing will be used during the ________ stage of product development.
A) business analysis
B) idea generation
C) idea screening
D) test marketing
E) commercialization
In early December, it was reported that housing rates in October 2010 were at its
6-month low, which resulted in increased home purchases. This is an example of a
________.
A) leading indicator
B) conversionary indicator
C) lagging indicator
D) current indicator
E) latent indicator
________ are non-bank companies that initiate loans on behalf of a mortgage lender in
exchange for a fee.
A) Mortgage brokers
B) Credit unions
C) Thrifts
D) Loan associations
E) Independent mortgage companies
The National Labor Relations Board (NLRB) certifies a union if ________.
A) thirty percent of the employees favor certification
B) a union wins certification election
C) it receives a union petition from employees
D) a union is conducting a decertification election
E) it receives a request from 30 percent of the employees for a collective bargaining
Stock exchanges are organizations that ________.
A) issue cash in exchange for pledging stock
B) function as underwriters in public issues
C) facilitate the buying and selling of stock
D) issue stock on behalf of small companies
E) combine multiple stocks to create mutual funds
Which of the following is a disadvantage of using fixed web (from stationary
computers) as an advertising media?
A) reduced clutter
B) limited media options
C) cannot be measured
D) changes and additions cannot be made easily
E) extreme degree of audience fragmentation
Economic development zones, established by governments, offer a variety of financial
incentives to businesses that meet specific job creation and local investment criteria.
Amadillo, Inc., a Detroit-based manufacturer of sports cars, makes automobiles of light
weight and fine handling characteristics. The firm provides four brands of standardized
racing cars. Although the firm is aware that there are other market segments, such as the
small-car segment, the firm focuses its efforts only on racing cars. In this example,
Amadillo, Inc. is using which of the following targeting strategies?
A) undifferentiated marketing
B) mass marketing
C) micromarketing
D) concentrated marketing
E) differentiated marketing
________ refers to some aspect of a product or company that makes it more appealing
to target customers.
A) Competitive advantage
B) Economies of scale benefit
C) Horizontal integration
D) Vertical integration
E) Barrier to entry advantage
Taxes, surcharges, or duties levied against imported goods are known as ________.
A) import sanctions
B) embargoes
C) tariffs
D) import quotas
E) restrictive import standards
________ utility is the benefit provided by making the company's products available
where customers want to purchase them.
A) Form
B) Possession
C) Value
D) Place
E) Time
All of the following EXCEPT ________ represent leadership issues that can cause a
new business to fail.
A) managerial incompetence
B) lack of strategic planning
C) poor cash management
D) lack of relevant experience
E) inability to transition from corporate employee to entrepreneur
The ________ provides retirement, disability and medical coverage for employees and
their dependents and is jointly funded by employers and employees.
A) Fair Labor Standards Act
B) Civil Rights Act
C) Employee Retirement Income Security Act
D) Social Security Act
E) Lilly Ledbetter Fair Pay Act
Concentrated marketing differs from micromarketing in that concentrated marketing
________.
A) targets a single location or even a single customer
B) focuses on only a single market segment
C) ignores differences among buyers
D) involves crafting entire marketing programs of products for an individual customer
E) sells a variety of products to several target customer groups
Compare and contrast market penetration with diversification.
Compare and contrast an organization's strengths with opportunities.
Discuss the criteria that must be met for goals to function as effective motivators.
Select an organization of your choice. Construct a model that shows the corporate
governance structure of the organization.
Explain how companies using a transnational strategy manage their business.
What is a distribution mix? List the issues that need to be considered while choosing
distribution channels.
Consider an automobile manufacturing company that manufactures low cost cars.
Construct a model of control cycle for this organization.
What is marketing mix? Discuss the four main components of the marketing mix.
