MG 480 Test 1

subject Type Homework Help
subject Pages 4
subject Words 903
subject Authors James R. Carver, Patrick M. Dunne, Robert F. Lusch

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page-pf1
The single factor that distinguishes business districts from shopping centers or malls is
that business districts are unplanned.
The annual cost to retailers for carrying inventory is between 15 to 20 percent.
The new management mindset that retailers and businesses in general are moving
toward is known as service-dominant.
The point of indifference between two cities is the point at which shoppers would be
just as willing to shop in either city.
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Having a greeter in a retail store will result in more sales.
Merchandise presentation is a critical factor in determining both store image and
productivity.
Although older consumers tend to be more skeptical and less interested in shopping,
retailers who ignore boomers are limiting their success.
How does consumer preference for retailer and brand influence a consumer's problem
solving?
page-pf3
In order for price discrimination to be legal, what conditions must be met? Explain each
condition and then discuss the ways a retailer can defend itself against price
discrimination.
page-pf4
One of the most dramatic changes e-tailing is creating is a shift in power between
retailers and consumers. This shift in power is primarily derived from dissemination of
pricing information through the Internet to consumers.

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