Passing a driving test to receive a driver’s license is an example of a rite of passage.
People born between the two World Wars are part of the Silent Generation.
Age cohorts share similar problems because they are more genetically similar than are
people from different cohorts.
Shift Corporation could not sell its premium running shoes at $59.99, but when they
were priced at $159.99, the shoes sold out of the stores almost overnight. Shift had just
experienced the snob effect characteristically explained by the sociological model of
fashion.
People tend to pattern their behavior on the perceived expectations of others, which is a
form of a self-fulfilling prophecy.
Double-Dip makes ice cream. The only advantage Double-Dip has over its competitors
is taste. Double-Dip costs more and has more calories per unit weight. Promotions for
Double-Dip should emphasize the experiential hierarchyof the ABC model of attitudes.
Acculturation agents may come from the culture of immigration, but not from the
culture of origin.
Innovations diffuse in the same way that new fashions diffuse in the market.
Vicente is conducting research to test the hypothesis that the social contagion effect is
weak in adults. His finding that adults who have a close friend who abstains from
drinking alcohol are more likely to abstain themselves will support his hypothesis.
What is a major difference between a Generation Y and a Generation X consumer?
A) Generation Y is more alienated from traditional culture than Generation X and is
reached with more cynical promotional themes.
B) There are so many more members of Generation X than Generation Y that promoters
use more mass communications with the Gen Xers and fewer one-on-one promotions.
C) There are no basic differences except what would be expected by their age
differences.
D) Proportionally, less tobacco and alcohol will be purchased and consumed by
Generation Y members than the Generation X cohort.
Which of the following is the study of the processes involved when individuals or
groups select, purchase, use, or dispose of products, services, ideas, or experiences to
satisfy needs and desires?
A) lifestyle marketing
B) role theory
C) consumer behavior
D) marketing research
Home shopping parties most likely activate ________, in which people become so
caught up in the party spirit that they order products that they would normally not
purchase.
A) deindividuation
B) homophily
C) surrogate shift
D) principle of least interest
Which of the following is most relevant to a company that wants to position a new
brand on price leadership?
A) Gestalt psychology
B) Weber’s Law
C) augmented reality
D) the closure principle
The source of a message has an impact on whether the message will be accepted or not.
Two particularly important source characteristics are ________.
A) culture and ethnicity
B) credibility and attractiveness
C) credibility and recency
D) attractiveness and recency
A ________ includes a buyer, a seller, a product or service and other factors, such as
how the physical environment makes one feel.
A) postpurchase process
B) purchase process
C) consumption situation
D) psychological situation
A marketer uses ________ to target a brand only to specific groups of consumers who
are most likely to be heavy users of the marketer’s brand.
A) asynchronous interactions
B) market segmentation strategies
C) the 80/20 strategy
D) economies of information
It is quite common for mainstream culture to modify symbols identified with “cutting
edge” subcultures and present these to a larger audience. Such cultural products
undergo a process of ________, by which their original meanings are transformed by
outsiders.
A) innovation
B) transformation
C) diffusion
D) cooptation
Ashley, an upper-income consumer with an eye for fashion, loves getting a steal at the
Dollar Store. She is engaging in ________.
A) social proof
B) social shopping
C) folksonomy
D) parody display
Which job role best fits the definition of a surrogate consumer?
A) physician
B) interior decorator
C) physical trainer
D) psychologist
People who belong to the same social class are most likely to have which of the
following in common?
A) income level
B) personality
C) ethnicity
D) family structure
When consumers are unhappy with a product, they may boycott the product and/or
store and express dissatisfaction to friends. This is called a ________ response.
A) private
B) third-party
C) voice
D) public
One of the most important in-store factors is the salesperson. This influence can be
understood in terms of ________ theory, which stresses that each participant gives
something to the other and hopes to receive something in return.
A) gestalt
B) exchange
C) gemba
D) satisfaction/dissatisfaction
Tara was shopping for a new pair of shoes for work. The salesperson was very helpful
and friendly, bringing Tara some styles she hadn’t thought to try on but that she ended
up really liking. Noticing Tara’s University of Wisconsin tee-shirt, the salesperson said
that she was a student there. Tara ended up buying three pairs of shoes rather than the
one pair she had planned on. Tara’s experience shows the effect of ________ on
consumer behavior.
A) salespeople
B) atmospherics
C) retail theming
D) reward power
In Canada, product instructions and identifications are written in English and French.
To reach the most customers, the same instructions in the United States should be
written in English and ________.
A) French
B) German
C) Mandarin
D) Spanish
A(n) ________ is a sign that relates to a product by either conventional or agreed-on
associations.
A) icon
B) index
C) symbol
D) schema
With respect to social organization, some barnyard animals exhibit signs of a
dominance-submission hierarchy. Which of the following terms best communicates
such a hierarchy?
A) dog-eat-dog
B) pecking order
C) follow-the-leader
D) king-of-the-hill
In a Freudian interpretation, which of the following is most closely associated with the
pleasure principle?
A) the id
B) the ego
C) the superego
D) the anti-ego
Despite improvements to the Fishbein model, all of the following are considered
obstacles to predicting behavior using this model EXCEPT which one?
A) The model has relatively weak theorems about attitudes.
B) The model deals with actual behavior, not with the outcomes of behavior.
C) Some behavioral outcomes are beyond the consumer’s control.
D) Measures of attitude often do not correspond to the behavior they are supposed to
predict.
Which of the following people is an example of a consumed consumer?
A) cyberbully
B) prostitute
C) single mother
D) shopaholic