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A target market is a part of the total market toward which promotional efforts are
concentrated.
Criminal acts have forced not only small but even large businesses into insolvency.
It is a misconception among small business owners that foreign consumers will not buy
American products.
A cash flow budget is a forecast of expected cash receipts and expected cash payments.
The goal of Internet marketing is to promote and sustain market monopolies.
The selection procedure involves orienting the new employee.
Producers place primary emphasis on cost and service when deciding the location of the
business.
The most accurate method for setting an advertising budget is the units of sales method.
Which of the following is an example of a strictly business oriented service?
a) Health and beauty
b) Market research firm
c) Real estate
d) Insurance
PDAs and smartphones were originally used for _____.
a) scheduling and contacts
b) word processing
c) Internet browsing
d) playing online multiplayer games
An advantage of proprietorship is that it:
a) proves easy in obtaining credit.
b) offers unique tax advantages.
c) ensures that the business has an unlimited life.
d).provides access to unlimited capital.
Which of the following is the main goal of an incubation program?
a) Provide financial assistance
b) Exempt small businesses from interest on loans
c) Procure equipment
d) Produce businesses that are financially viable and freestanding
In the context of steps in the sales process, presenting the product consists of taking the
initiative in dealing with new and regular customers by going to them with a new
product or service idea.
The largest expense for companies selling products usually is related to:
a) human capital.
b) insurance.
c) materials, supplies, and/or goods.
d) advertising.
Which of the following is a legally required fringe benefit for employers with 50 or
more employees within a radius of 75 miles of their home office?
a) Alcohol and drug rehabilitation
b) Auto insurance
c) Family and medical leave
d) Severance pay
_____ transmit(s) data about a product when scanned.
a) RFID tags
b) Backward compatible hardware
c) Smartphones
d) Personal data assistants
In _____ auditing, an outside certified public accountant (CPA) verifies the records and
financial statements of a company - usually once a year.
a) financial
b) internal
c) employee-performance
d) personnel
_____ is also known as the "green" movement.
a) Consumerism
b) Deforestation
c) Conservation
d) Acculturation
A number of entrepreneurs are turning to formal succession plans for their
family-owned businesses to:
a) ensure they get proper returns on their investment.
b) allow themselves to go on a short leave.
c) prevent endless disputes over ownership between their heirs.
d) devote time to face-to-face teaching and training.
