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The opposite of in-home shopping, on a convenience dimension, is _____.
a. routine decision making
b. outshopping
c. store loyalty
d. mapping
Direct marketers can be divided into two categories: _____ and _____.
a. general; specialty
b. mail; phone order
c. low-end; high-end
d. store; nonstore-based
The activities of government, business, and independent organizations designed to aid
and protect shoppers involve _____.
a. advertising regulation
b. social responsibility
c. consumerism
d. a consumer orientation of business
The expected retail sales of a product or product category for given time periods is a
_____.
a. sales expectation
b. sales perception
c. sales analysis
d. forecast
A major advantage of a salary plus commission plan in comparison to a
straight-commission plan to the employee is _____.
a. higher possible overall compensation
b. greater incentive to increase productivity
c. greater flexibility in payment options
d. greater stability of earnings
Cross-merchandising is most effectively used in the sale of _____.
a. private brands
b. substitute goods
c. generic brands
d. complementary goods
A unique characteristic of retailing is _____.
a. the high effect of the business cycle on sales
b. high foreign competition
c. low average sales
d. saturation of retail facilities
Sampling is based upon judgment or convenience in a _____.
a. probability (random) sample
b. nonprobability sample
c. telephone survey
d. simulation
Beginning inventory + purchases + transportation charges equals the _____.
a. gross profit
b. cost of goods sold
c. cost complement
d. cost of merchandise available for sale
Which system performs all of the tasks of a computerized checkout and also verifies
check and charge transactions and monitors and changes prices?
a. logistics system
b. self-scanning
c. electronic point-of-sale system
d. debit card system
A major benefit to airport retailers is _____.
a. limited competition
b. freedom from local sales tax
c. ease of stock replenishment
d. a captive audience
Items must be added to and deleted from never-out lists as their popularity increases
and decreases.
Relevant data are collected, organized, and stored on a continuous basis in marketing
research.
Both box (limited-line) stores and warehouse stores utilize one-stop shopping appeals.
The Mazur plan separates responsibility for buying and selling activities between two
key executives.
Operating costs in supermarkets are higher than those in department stores.
While retail image consists of the physical characteristics of a retailer, atmosphere is
determined based on functional and psychological attributes.
Return on investment and early recovery of cash are two sales-based pricing goals for
retailers using a market skimming strategy.
Two types of stores can have different trading areas even though they are located in the
same shopping district/center.
Rationalized retailing enables shoppers to more quickly locate merchandise among
various units of a class.
