“no questions asked” return policy on nearly all of the products it sells. Why do you
think these firms employ such different consumer relations policies?
Zelda Industries is the only firm of its kind in the world. Due largely to historical
accident, it began producing streganomas in 1985 in a vacant warehouse. Virtually
anyone with a degree in college chemistry could easily replicate the firms formula,
which is not patent protected. Nonetheless, since 1985 Zelda has averaged accounting
profits of 6 percent on investment. This rate is comparable to the average interest rate
that large banks paid on deposits over the period. Do you think Zelda is earning
monopoly profits? Why?
In a 1998 press release, Boeing Commercial Airplane Group (BCAG) announced that it
was signing a 10-year contract with distributor Thyssen Inc., a distributor of raw
aluminum, valued at approximately $300 million. The contract reflected Boeings effort
to reduce costs and production bottlenecks resulting from supply shortages. The
contract specified prices and guaranteed quantities of raw aluminum to be delivered to
BCAGs suppliers. If you were the production manager at BCAG, how would you
justify the long-term nature of the contact with Thyssen Inc.?