If you advertise and your rival advertises, you each will earn $3 million in profits. If
neither of you advertises, you will each earn $7 million in profits. However, if one of
you advertises and the other does not, the firm that advertises will earn $10 million and
the non-advertising firm will earn $1 million. If you and your rival plan to hand your
business down to your children, and this “bequest” goes on forever, then a Nash
equilibrium when the interest rate is zero is for:
A. your firm to never advertise.
B. your firm to always advertise when your rival does, provided that the interest rate is
sufficiently large.
C. each firm to not advertise until the rival does, and then to advertise forever provided
the interest rate is sufficiently low.
D. each firm to advertise until the rival does not advertise, and then not advertise
forever.
In the long run, monopolistically competitive firms charge prices:
A. equal to marginal cost.
B. below marginal cost.
C. equal to the minimum of average total cost.
D. above the minimum of average total cost.