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The use of a survey and observation under controlled conditions most closely resembles
_____.
a. an experiment
b. simulation
c. a semantic differential
d. multidimensional scaling
Dead areas are in-store locations where _____.
a. normal displays cannot be set up
b. pedestrian traffic is very low
c. impulse merchandise should not be sold
d. sales personnel gather
Fulfillment/reliability in terms of the Web relates to _____.
a. ease of navigating a Web site
b. download time for graphics products
c. number of clicks to purchase an item
d. accurate, timely delivery
To overcome potential cognitive dissonance, a retailer should _____.
a. overstate a product's attributes in the sales presentation
b. reduce the price of a product to new customers
c. offer trade-in allowances for durable goods
d. realize the importance of customer after-care
Selling space is the largest proportion of total store space for which retailer?
a. specialty store
b. supermarket
c. electronic repair shop
d. restaurant
Cooperative buying is generally used by _____.
a. inside buying organizations
b. outside buying organizations
c. small, independent retailers
d. formal buying organizations
A quick response (QR) inventory planning system is most effective when used in
conjunction with _____.
a. scrambled merchandising
b. floor-ready merchandise
c. efficient consumer response
d. electronic article surveillance
Which retail training method does not require active participation by trainees?
a. case study
b. role playing
c. lecture
d. behavior modeling
The major difference between computerized checkouts and electronic point-of-sale
systems is that the electronic point-of-sale systems _____.
a. also verify, monitor, and change prices, as well as provide sales reports
b. are not tied into the retailer's main computer
c. do not have the capacity to print complex reports
d. are not compatible with UPC scanners
The traditional means of trading-area delineation for a new store is _____.
a. Huff's model
b. Gautschi's model
c. license-plate analysis
d. Reilly's law of retail gravitation
Owned-goods service providers often receive competition from _____.
a. outshoppers
b. do-it-yourselfers
c. in-home shoppers
d. personalizing shoppers
Which retail assortment strategy is characterized by one-stop shopping appeals, a broad
market appeal, and a high inventory investment?
a. narrow and shallow
b. narrow and deep
c. wide and shallow
d. wide and deep
Economic order quantity formulas seek to balance _____.
a. stock levels and profits
b. stock levels and sales
c. order-processing and order-holding costs
d. stock levels, sales, and stockouts
The growth of box stores did not reach original expectations, in large part, because
_____.
a. they lacked brand continuity
b. they could not fulfill customer one-stop shopping needs
c. they were not price competitive on nonfood items
d. store managers could not handle widely divergent product lines
An advantage to rationalized retailing programs is the _____.
a. ease of expansion
b. low investment
c. appeal to a well-defined market target
d. spreading of risk due to diversification
The stores in a string location often have high customer interchange or affinities.
Direct marketers can cater to small market niches through use of specialogs.
A sales opportunity grid can be used in conjunction with category management.
A basic service is an example of an augmented retail strategy.
Bottom-up plans are preferred when management is concerned with confidentiality.
For a smaller retailer, the use of outside consultants as auditors may be less expensive
than full-time auditors.
All retail tasks must be performed by retailers.
The decline stage of the retail life cycle cannot be avoided or postponed by
repositioning the retail institution.
The interactive components of a video kiosk can be similar to that of the Web.
An appropriate retailer action in the accelerated development stage of the retail life
cycle is to establish a pre-emptive market position by leasing ideal locations to lock out
competition.
