In marketing communications, lying causes predicaments for companies because it
destroys
a. trust.
b. honor.
c. confidence.
d. integrity.
e. products.
An ethical issue is a problem, situation, or opportunity
a. that has no correct answer.
b. that harms the environment.
c. requiring society as a whole to choose among several actions that must be evaluated
as right or wrong.
d. requiring an individual, group, or organization to choose among several actions that
must be evaluated as right or wrong, ethical or unethical.
e. requiring an individual, group, or organization to choose between harming consumers
or the environment and earning more profits.
A firm that make use of a
recognizes other stakeholders beyond investors, employees, and suppliers, and explicitl