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Gross margin is the difference between net sales and cost of goods sold or the amount
available to cover operating expenses and produce a profit.
There is no way for retailers to increase their OTB once they have met their limit.
The majority of the U.S. population growth is expected to be the result of immigration.
The round rack is known as a bulk or capacity fixture.
In terms of their attitudes, baby boomers tend to be more pessimistic, while Gen Xers
tend to be more optimistic, and Gen Yers more realistic.
Explain the methods a retailer uses to evaluate its sales force and individual
salespeople.
When deciding to enter a new market, a retailer should examine the square feet per
store, square feet per employee, growth in stores, and quality of competition.
Today's retailers can develop long-term relationships with their customers by offering
financial and social benefits.
In-store displays are not only profitable for the retailer because they generate additional
sales of the promoted product; they also generate a 'rent' payment from the
manufacturer.
