1) The four Ps of marketing are: product, price, positioning, and place.
2) Describe the different roles of expatriates.
3) International entrepreneurship is defined as a combination of innovative, proactive,
and risk-seeking behavior that crosses national borders and is intended to create wealth
in organizations.
4) Elaborate on the major concerns faced by MNEs doing business around the world.
5) Agency relationship refers to the relationship between different shareholders.
6) The integration-responsiveness framework allows managers to deal with the
pressures for both global integration and local responsiveness.
7) In state-owned enterprises, citizens have the rights to enjoy dividends generated from
SOEs.
8) CSR-related resources are always rare.
9) Standardized promotion helps project a globally consistent message, but is
expensive.
10) Explain the success and failure of global firms based on institution- and
resource-based views.