An industry’s key success factors can always be deduced by asking what factors:
A. are a function of market share, entry barriers, and economies of scale, degree of
vertical integration, and industry profitability that are advantageous.
B. vary according to whether an industry has high or low long-term attractiveness.
C. such as product attributes and service characteristics are crucial, and what resources
and competitive capabilities are needed, and what shortcomings are evident to put a
company at a competitive disadvantage.
D. can be determined from studying the “winning” strategies of the industry leaders and
ruling out as potential key success factors the strategy elements of those firms
considered to have “losing” strategies.
E. depend on the relative competitive strengths of the industry leaders and how
vulnerable they are to competitive attack.
Regardless of the circumstances, an industry’s key success factors can always be
deduced by asking the same three questions:
1) On what basis do buyers of the industry’s product choose between the competing
brands of sellers? That is, what product attributes and service characteristics are
crucial?
2) Given the nature of competitive rivalry prevailing in the marketplace, what resources
and competitive capabilities must a company have to be competitively successful?
3) What shortcomings are almost certain to put a company at a significant competitive
disadvantage?