The ________ summarizes the beliefs a person holds about his own attributes and how
he evaluates the self on these qualities.
A) actual self
B) self-esteem
C) self-image
D) self-concept
What is a major distinction between customers who purchase a product because they
are brand loyal and those who purchase by inertia?
A) the cost of the product
B) the social risk of the product
C) whether the purchase is made after a compensatory or noncompensatory decision
process
D) whether the customers hold a very positive or weak attitude toward the product
________ memories relate to events that are personally relevant; therefore, a person’s
motivation to retain these memories will likely be strong.
A) Sensory
B) Episodic
C) Primary
D) Elaborative
Much learning takes effort and time, but some learning is so casual as to be
unintentional. This type of learning is referred to as ________ learning.
A) stage one
B) subliminal
C) incidental
D) evoked
The popularity of the movie The Passion of the Christ, the book The Da Vinci Code,
and the play The Book of Mormon are evidence of which of the following?
A) Megachurches are now more powerful than small, community-based churches.
B) Religion can be effectively used by mainstream marketers.
C) Born-Again Christians are the primary religious market in the United States.
D) Church leaders can effectively encourage and discourage the consumption practices
of their followers.
David habitually reaches for his cell phone, thinking that it is vibrating, even when it is
not. David suffers from ________.
A) cyberbullying
B) consumer addiction
C) phantom vibration syndrome
D) attention deficit disorder
A special ritual marking a person’s change in social status is called a ________.
A) convention
B) sacralization
C) cycle
D) rite of passage
The Japanese greatly value products that make efficient use of space because of the
cramped conditions in urban areas in Japan. This is an example of ________ in Japan’s
cultural system.
A) social structure
B) ecology
C) ideology
D) dogma