The first step in analyzing a nation’s potential for international business activity is to
examine its business climate.
Scenario: Frankfurter Friday
Betty Cleveland is the vice president of Frankfurter Friday, a highly successful hot dog
joint in Oceania. Her company decides to expand to Asia and identifies China as the
ideal market. Before she leaves for China, she studies their culture extensively and
discovers that the number four is considered extremely unlucky, that not everybody is
fluent in China’s official language-Mandarin-and that punctuality is a highly valued trait
in the country.
The cultural component that deals with elements of imagery and symbolism is known
as material culture.
The value of all goods and services produced by a country’s domestic and international
activities over a one-year period is the country’s ________.
A) gross domestic product (GDP)
B) gross world product (GWP)
C) gross national product (GNP)
D) gross state product (GSP)