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Increasing sales should be a retailer's primary advertising objective.
By limiting the number of partners for each merchandise line, one can signal greater
commitment and trust to partners, thus building stronger relationships.
FOB factory implies that the retailer takes title for merchandise at the manufacturer's
factory.
Explain the consumer behavior model. How does this model help retailers provide
value to their customers?
Because of the interdependency between the retailer and supplier, two-way
communication becomes necessary to coordinate actions.
Explain the five major merchandising decisions that a retailer must make when
developing the merchandise budget. Why is a merchandising budget so important?
For most retailers, the limited amount of space in their store is a constraining factor on
their optimal merchandise mix.
The availability of credit can increase customers' impulse buying and can also increase
their willingness to purchase expensive items.
