___________ are measurable outcomes achievable or intended to be achieved in one
year or less.
A. Targets
B. Goals
C. Short-term objectives
D. Long-term objectives
Which of the following combinations provides the best sources of competitive
advantage?
A. Resources/capabilities that are scarce, durable and sustainable
B. Resources/capabilities that are central to meeting a customer need better than other
alternatives and are inimitable
C. Resources/capabilities that are durable, scarce and appropriable to the firm
D. Resources/capabilities that are directly appropriable to the firm, inimitable, durable
and meet customer needs better than other alternatives
When the CEO is very autocratic, the effectiveness of the firm’s strategic planning and
management processes is likely to: