Which of the following is a situation in which consumer behavior occurs?
A. communications situation
B. purchase situation
C. usage situation
D. disposition situation
E. all of the above
Roger owns 200 shares of stock in Home Depot. Which type of commercial firm is
Home Depot?
A. public firm
B. cooperative firm
C. private firm
D. open firm
E. trade firm
Which segment of the African American market identified by Yankelovich is younger,
has the highest education and income, and is positive about the future?
A. New Middle Class
B. Black Onliners
C. Digital Networkers
D. Boomer Blacks
E. Faith Fulfills
Kristen purchased a chair and ottoman from a national chain furniture store. After only
six months, the fabric started to fade and tear in some spots. While she didn’t spend
much money on this chair, she did expect it to last longer than that. Kristen most likely
experienced _____.
A. satisfaction
B. dissatisfaction
C. nonsatisfaction
D. elation
E. guilt
_____ occurs when a response to one stimulus is elicited by a similar but distinct
stimulus.
A. Stimulus generalization
B. Stimulus reasoning
C. Stimulus discrimination
D. Stimulus contrasting
E. Stimulus identification
The regulation of marketing activities aimed at children focuses primarily on which of
the following?
A. product safety
B. advertising
C. promotion
D. privacy protection
E. all of the above
Brad was out of soft drinks in his dorm room, so he went to the store and purchased
Coke. This is the brand he always buys, and he would not even consider purchasing
another brand. Which type of nominal decision does this illustrate?
A. routine decision
B. repeat purchase decision
C. primary decision
D. brand loyal decision
E. low visibility decision
Which of the following refers to what children learn with respect to consumption?
A. the process of consumer socialization
B. the rate of consumer socialization
C. the impact of consumer socialization
D. the content of consumer socialization
E. the influence of consumer socialization
_____ values reflect a society’s view of the appropriate relationships between
individuals and groups within that society.
A. Other-oriented
B. Environment-oriented
C. Self-oriented
D. Externally-oriented
E. Internally-oriented
The nearness that others can come to you in various situations without your feeling
uncomfortable is known as _____.
A. intimate space
B. personal space
C. sphere of influence
D. range of interaction
E. interaction space
The willingness to buy a particular product or service is known as _____.
A. a need
B. a want
C. demand
D. motivation
E. an attitude
Which nonmarketing factor affects a consumer’s desired state?
A. culture/subculture
B. normal depletion
C. product/brand performance
D. availability of products
E. all of the above
Which of the following is typically included in a psychographic or lifestyle study?
A. attitudes
B. values
C. activities and interests
D. demographics
E. all of the above
Which of the following is NOT an individual characteristic that influences
interpretation?
A. traits
B. learning and knowledge
C. expectations
D. organization
E. all of the above are individual characteristics that influence interpretation