1) A company that is nearsighted and ethnocentric will not expand geographically.
2) In spite of NAFTA creating a free trade area, Mexican avocado growers can only
ship their fruit to the United States during the winter months, and only to states in the
northeast subject to a quota of $30 million worth of avocados per year.
3) The objective of the EU member countries is to harmonize national laws and
regulations so that goods, services, people, and eventually money can flow freely across
national boundaries.
4) As markets globalize, and as Japan opens its own market to more competition from
overseas, more Japanese companies are likely to break from traditional organization
patterns.
5) Standardized global marketing is analogous to mass marketing in a single country
and is also known as differentiated target marketing.
6) Cloud computing means that archives including music and movies files, photos, and
documents are stored on massive remote servers and data centers in addition to
individual users computers.
7) The Internet and globalization have forced policymakers in Germany to repeal some
of the archaic laws.
8) Product differentiation and brand loyalty “raise the bar” for would-be industry
entrants who would be required to make substantial investments in research or
advertising.
9) Markets in Central and Eastern Europe are not eager to embrace well-known global
brands such as McDonald’s, 3M International, and Philips Electronics.
10) The digital revolution is causing dramatic, disruptive changes in industry structures.
11) One of the keys to the success of The Swatch Group’s Swatch watch brand has been
manufacturing in low-wage Asian countries.
12) America’s Hispanic population shares a common language, and so in ethnic
segmentation they can be grouped as one segment.
13) In China, saturation levels of private motor vehicles and personal computers (PCs)
are quite high.
14) The pressure for globalization is intense when new products require major
investments and long periods of development time.
15) One component of a firm’s MIS is a business intelligence (BI) network that helps
managers make decisions; one of its major objectives is to enable manipulation of the
data obtained by interactive access.
16) Recently, global companies have embraced a technique known as “pattern
advertising” which is analogous to the concept of global product platforms.