Easy accessibility of volumes of up-to-date secondary data is the biggest advantage that
Internet now provides to international marketing researchers.
Trade shows are important channel of advertising for consumer goods.
For managers selling capital equipment and big-ticket industrial services, understanding
the concept of kinked demand is absolutely fundamental to their success.
Privatization of industries released immediate capital to invest in strategic areas.
In the context of U.S. foreign policies, the Monroe Doctrine, in its broadest
interpretation, meant that Americans were a chosen people ordained by God to create a
model society.
An expatriate with excellent management and technical skills is sure to excel in any
environment even if he or she lacks an understanding of cultural differences.
Countries like _____ and the U.S. epitomize the problems caused by an increasing
percentage of elderly people who must be supported by a declining number of skilled
workers.
A. Brazil
B. China
C. Egypt
D. Chile
E. Japan
Under _____, the legal system is subordinate to prevailing economic conditions.
A. common law
B. code law
C. Islamic law
D. Marxist-socialist tenets
E. legal tradition
Which of the following is an uncontrollable element for an international marketer?
A. Firm characteristics
B. Promotion
C. Price
D. Research
E. Level of technology
The idea of Manifest Destiny was used to justify the U.S. annexation of _____.
A. Virginia
B. Ohio
C. Pennsylvania
D. California
E. Carolina
Which of the following modes of foreign market entry offers the most control and the
highest potential return for a company?
A. Exporting
B. Joint venture
C. Contractual agreement
D. Strategic alliance
E. Direct foreign investment
Identify the substage in the evolution of the marketing process, when the only
marketing functions performed are demand creation and physical distribution.
A. Mass production
B. Global distribution
C. Self-sufficient
D. Surplus commodity product
E. Small scale
The _____ issues faced by a company are often amplified by the “alien status” of the
company, which increases the difficulty of properly assessing and forecasting the
dynamic international business climate.
A. product research
B. pricing
C. product specification
D. political/legal
E. promotional
According to Lester Thurow, a(n) _____ form of capitalism is practiced in Japan and
Germany typified by cooperation among government, management, and labor.
A. agonistic
B. individualistic
C. communitarian
D. protectionist
E. adversarial
Blockage is ideally accomplished:
A. when a country refuses to allow an importer to exchange its national currency for the
seller’s currency.
B. when two countries enter into a voluntary agreement to restrict volume of exports.
C. when a country applies specific unit or dollar limit to a particular type of good.
D. when countries limit the export of certain goods on a case-by-case basis.
E. when the government imposes a mandatory tax on goods entering at its borders.
Labeling Americans “cowboys” and associating the Japanese with the image of a
samurai warrior are examples of:
A. national symbols.
B. linguistic identifiers.
C. social hierarchy.
D. racial discrimination.
E. cultural stereotypes.
Which of the following would most likely be characterized as being an imperative
business custom in many cultures?
A. Establishing friendships.
B. Speaking the local language.
C. Understanding the native religions.
D. Drinking the local drinks.
E. Having knowledge of the local sport.
Which of the following is true of culture?
A. It is a set of texts considered to be sacred.
B. It is a society’s accepted basis for responding to external and internal events.
C. It is a branch of philosophy dealing with beauty and taste.
D. It is the philosophical study of being and knowing.
E. It is a set of rules governing socially acceptable behavior.
What is the mode of entry do most consumer services firms choose to enter the foreign
market? What is the reason for this?
Which of the following is a defining characteristic of a balance-of-payments statement?
A. It is a record of the transactions between the government of a country and the private
companies.
B. It records all financial transactions between the residents of a country and those of
the rest of the world.
C. It records the trade policies of the member nations of the WTO.
D. It is an annual record of the profitable foreign transactions made by a particular
country.
E. It is a localfirm’s financial statement, where the credits and debits must offset each
other.
In the context of the subjective nature of historical events, contrast the American and
Mexican perspectives on the Monroe Doctrine. Which popular statement typifies the
difference between the perspectives?
After World War II, the United States set out to infuse the ideal of capitalism throughout
as much of the world as possible. The _____, aimed at assisting in rebuilding Europe, is
the plan most closely associated with this endeavor.A. Eisenhower Plan
B. Marshall Plan
C. Bradley Plan
D. Roosevelt PlanE. Truman Plan
List out the five characteristics of an innovation that assist in determining the rate of
acceptance or resistance of the market to a product.
Define sales promotion.
Describe the “regular foreign marketing” stage of international marketing involvement.