In Europe, work councils are involved in setting compensation rules for sales people.
The perception of quality, as perceived by highly industrialized and less-industrialized
countries, is basically the same.
Confucian philosophy, taught throughout Japan’s history, emphasizes the basic virtue of
loyalty to the country.
In the context of advertising, a marketer’s self-reference criterion (SRC) affects the
ultimate success of the communication.
The Informed Consumer Standard is used in the consumer protection courts in Canada
and it places the onus of making the right decisions on the buyer who is expected to
have substantial knowledge of the industry and its products.
Services such as insurance and dry cleaning are classified as tangible.
As part of the worldwide economic growth and rebuilding after World War II, countries
once classified as less developed were reclassified as underdeveloped countries.
The UN classification has been criticized because it no longer seems relevant in the
rapidly industrializing world.
Contests, sweepstakes, sponsorship of special events such as concerts are techniques
used for maintaining and improving public relations.
Which of the following countries has the largest number of retailers?
A. United States
B. Argentina
C. China
D. South Africa
E. Japan
The European Union is a good example of a free trade area.
Nontaxable perks such as a company vehicle given to an expatriate is an example of
a(n):
A. overseas premium.
B. family compensation.
C. displacement allowance.
D. fringe benefit.
E. separation allowance.
In which of the following countries is the literacy rate 100 percent?
A. Mexico
B. Canada
C. Colombia
D. Argentina
E. Peru
_____ are considered to be the foundation of the Japanese distribution system.
A. Consumers
B. Brokers
C. Manufacturers
D. Small retailers
E. Wholesalers
NAFTA differs from Mercosur in that NAFTA:
A. was provided legal basis by the Treaty of Asunci³n.
B. is the second-largest common-market agreement in the Americas after Mercosur.
C. includes Argentina, Bolivia, Brazil, Chile, Paraguay, and Uruguay.
D. is a comprehensive trade agreement that addresses and improves all aspects of doing
business within North America.
E. aimed at establishing a common currency for its Latin American members.
Which of the following is the most effective way to achieve organizational global
awareness?
A. Hiring employees based on the sole criterion of global awareness.
B. Organizing employee trips to foreign cultures to increase their sensitivity.
C. Increasing the diversity mix of the front-level employee profile.
D. Having a culturally diverse senior executive staff or board of directors.
E. Promoting social networking as a means to improve inter-cultural communication.
Which of the following is a fully industrialized country?
A. Brazil
B. Russia
C. Germany
D. Argentina
E. China
Which of the following approaches is adopted by Westerners when faced with a
complex negotiation task?
A. Dividing the large task into a series of smaller tasks.
B. Consulting external experts for their assessment of the task.
C. Discussing all issues at once, in no apparent order.
D. Making larger than normal concessions in a bid to push the deal through.
E. Buying time by tackling peripheral issues first, and then tackling the main task.
Estimating market potential in less-developed countries involves additional challenges,
but most of the difficulty arises from the _____.
A. coexistence of three distinct kinds of markets in each country
B. dependence of the markets on the industrialized sectors
C. lower wage rates of the workforce
D. high fluctuation in the currency rate
E. higher concentration of population residing in the urban areas
Tall Pine Plywood Company has just received a notice that a shipment of plywood (2
metric tons) has been rejected by Japanese customs because the knotholes commonly
found on a plywood sheet are too large. Which of the following categories of nontariff
barriers primarily checks such quality issues?
A. Quotas
B. Licenses
C. Embargoes
D. Boycotts
E. Standards
How can immigration be helpful to the industrialized world?
Describe how communication infrastructures are an integral part of international
commerce.
Define international marketing.How it is different from domestic marketing?
Which of the following presents the correct picture of the outcome of increased world
trade after the 1950s, contrary to Servan-Schreiber’s prediction?
A. Third World countries were excluded from this economic growth leading to stark
imbalances in wealth.
B. The European Union became the center of world trade, taking the position away
from the U.S.
C. The U.S. attained a positive balance of trade scenario in the 1950s and maintained it
continuously till the Great Recession.
D. Economic power and potential became more evenly distributed among the countries
of the world.
E. SDRs and gold lost their utility as the basic medium of financial exchange and most
monetary statistics started relating to the U.S dollar.