Information state is a discrepancy between the current information level and the desired
level of information at which the manager feels comfortable resolving the problem at
hand.
Values that are computed from a complete census, which are considered to be precise
and valid measures of the population, are referred to as parameters.
On the table of contents, pages contained in the front matter section of the report should
be numbered with uppercase Roman numerals.
ANOVA’s null hypothesis is that no single pair of means is significantly different.
If you want to determine the mean score on a research question measuring whether
likelihood to purchase a new product differs between respondents in two separate
income groups, you would use the independent samples t test.
External secondary data was classified in the textbook into three sources: published,
nonpublished, and video.
There is a type of multiple regression, called stepwise multiple regression, that does the
trimming operation automatically.
Probability samples are those for which members of the population have a known
chance of completing and actually turning in a survey. It has nothing to do with
probability of being selected into the sample.
The t test is the statistical inference test to be used with small sample sizes less than or
equal to 30.
When we test for the differences between two groups, the null hypothesis is that the
difference in the two groups’ population parameters is more than 30.
Although laboratory experiments allow for the control of extraneous variables, they
cost more and take more time than do field experiments.
A marketing information system is a structure consisting of people, equipment, and
procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate
information to marketing decision makers.
Role-playing sessions are meetings in which the supervisor introduces the survey and
questionnaire administration requirements to the fieldworkers.
In ________, residents are uncomfortable allowing strangers in their homes. Therefore,
________ surveying is more popular than door-to-door interviewing.
A) Canada; mall-intercept
B) Scandinavia; telephone and online
C) India; fully automated
D) Mexico; in-office
E) the United States; computer-administered
What type of observation method is used when human observation may be less
accurate, too costly, or faulty?
A) direct observation
B) auto observation
C) physio-observation
D) mechanical observation
E) archive observation
If we adopt a 95 percent level of confidence, we need a P value to be significant (i.e.,
flag is waving) if it is:
A) less than .05.
B) less than or equal to .05.
C) greater than .05.
D) greater than or equal to .05.
E) .90 or greater.
A panel of respondents is often used in which type of study?
A) longitudinal
B) cross-sectional
C) sample surveys
D) case analysis
E) exhaustive
When time is an important consideration, which data collection method is best?
A) mail surveys
B) drop-off surveys
C) in-home interviews
D) telephone surveys
E) in-office interviews
Which of the following is NOT a part of the front matter?
A) introduction
B) title page
C) table of contents
D) abstract/executive summary
E) list of illustrations
Signals that indicate the topics of each section and act like signals and signposts along
the “road” of a marketing research report are referred to as:
A) headings and subheadings.
B) tables of contents.
C) tables.
D) visuals.
E) lists of illustrations.
Which of the following would most likely minimize interviewer cheating and errors
like leading the respondents?
A) hiring honest interviewers
B) third-person techniques
C) supervision and validation
D) orientation sessions
E) financial incentives
Which of the following is an overstated question?
A) How much would you pay for sunglasses that will protect your eyes?
B) How much would you pay for shoes with a cushioning gel in them?
C) How much would you pay for a child’s swimsuit that has a built-in flotation device?
D) How much do you think you would pay for a car with features that would save your
life and possibly the lives of your family members, if you were in a car accident?
E) How much would you pay for a PDA that also provides Internet access?
Significant findings and recommendations from research are meaningless unless you
can:
A) write them in a physically attractive final report.
B) communicate them to your client.
C) communicate them to your client in a way that your client knows what you have
said.
D) provide supporting documentation in your report’s appendix.
E) provide a detailed bibliography.
The definition of a construct that describes the actions to be carried out in order for the
construct to be measured empirically is known as a(n):
A) ostensive definition.
B) contextual definition.
C) operational definition.
D) theoretical definition.
E) stipulative definition.